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The Pro Retail Trader : How to Generate Professional-Level Returns as a Retail Trader - Steve Ruffley

The Pro Retail Trader

How to Generate Professional-Level Returns as a Retail Trader

By: Steve Ruffley

Paperback | 10 June 2025

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The Pro Retail Trader takes the approach used by pro traders and reframes it in a way that retail traders can use to be more successful.

Steve Ruffley has spent half his life trading the markets. He trained as a professional and now defines himself as a pro retail trader. He has achieved wins such as $10,000 in two minutes, $77,000 in two hours, and $90,000 in one day. These are professional trader results, but Steve trades using a retail broker.

He does this by trading at times very large, averaged positions. He takes profit in every trade in one go. He only uses three defined trading types and two entry styles. Being right, at the right time. Steve knows in retail trading you can't execute trades like the pros, so you have to adapt both your thinking and execution.

Steve says, "If it's trading, then I've done it." From risk managing pro traders to running a trading floor, Steve has worked with some of the best traders in the business, at the largest trading firms. He has seen insights into pro trading that few people, even pro traders themselves, ever get to see. He then spent years putting these things into practice for himself. This is important because anyone can be a retail trader, but not everyone can be a pro trader. You can be taught how to trade, but not everyone can learn how to make money, real money, from trading.

There is a space between that of the retail trader and the pro trader. The approach of The Pro Retail Trader, for those who want to follow it, is the way to close that gap.

About the Author

Steve Ruffley has been involved in the finance industry for nearly 25 years. From risk managing pro traders to running a trading floor, Steve has worked with some of the best traders in the business, at the biggest trading firms. He has seen insights to pro trading that few people, even pro traders themselves, ever get to see. Steve has presented thousands of webinars and live trading events. He has a wealth of retail trader knowledge, and in 2015 published The Ruff Guide to Trading.

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